In fact, the show’s evening slot on March 29 garnered all-time high numbers in terms of ratings and viewership by any show in Hindi GEC since 2015, Money Control has reported.

Ramayana, one of the Old classics of Doordarshan has become the highest-ever rated serials on Hindi General Entertainment Channels (GEC) since 2015, according to latest data released by BARC-Nielsen.

In fact, the show’s evening slot on March 29 garnered all-time high numbers in terms of ratings and viewership by any show in Hindi GEC since 2015.

The show was the highest-rated in urban and megacities, with stronger viewership on TV on weekends.

On March 28, the opening day of the repeat telecast of the show, Ramayana saw 34 million viewership in its morning slot The viewership number increased up to 45 million on the same day for the evening slot.

The next day on March 29, in the morning slot the show recorded 40 million viewers and in the evening slot as many as 51 million viewers watched the show.

The four episodes of Ramayan garnered an average of 28.7 million impressions. On an average each episode of Ramayan got 42.6 million tune-ins with all the four episodes of Ramayan garnering 6.9 billion viewing minutes.

The data also points out an interesting trend, which is growth in the devotional genre. In week 2 (week starting March 21), devotional/spiritual channels saw 26 percent increase in viewership on TV. DD brought back old shows like Ramayana and Mahabharat to keep TV audiences entertained during the 21-day lockdown.

Along with this, the broadcaster is also airing Shah Rukh Khan-starrer Circus and detective show Byomkesh Bakshi.

From first week of April, DD is to air hit shows like Chanakya, Mukesh Khanna-starrer Shaktimaan thst will get a daily one-hour slot, comedy serial Shriman Shrimati will also be aired in the afternoon slot and Krishna Kali will be telecasted in the evening slot daily.

Overall, TV consumption is seeing a surge by 37 percent from march 21 to March 27 across India, since the announcement of nation wide lockdown in view of corona pandemic.

During this period, highest-ever TV viewing has been recorded at 1.20 trillion minutes.

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